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THE ALLIANCE OF ALCOHOL INDUSTRY ATTORNEYS & CONSULTANTS

Carding Sting for Tennessee Retail Liquor Stores Delivering Alcoholic Beverages

We recently learned of a new downside for Tennessee retail liquor stores delivering bottles of alcohol to customers.  The Tennessee Alcoholic Beverage Commission cited at least one off-premises license holder for delivering hooch to a confidential informant.

The sale to minor citation involved a call to the package store for delivery of a bottle of alcoholic beverages to a nearby hotel.  The store took the order, processed a credit card and sent an employee to deliver the booze.  We understand that the employee met the “customer” in the hotel lobby and carded the “customer.”

Unfortunately for the retail store, the employee misread the age and completed the sale by delivering the bottle to the underaged informant.  The ABC issued a citation for sale to minor.  Based on what we know, the informant presented an authentic Tennessee driver’s license with a red box around the photo, indicating that the informant was under 21.

Time and time again, we remind license holders to train employees to focus on under 21 Tennessee IDs. Please, please please. The ABC is doing a great job with underage stings.  We recently blogged about 429 ABC sale to minor citations over the past year.

Willa brings up The Police’s 1983 massive hit:

Every move you make, every vow you break
Every smile you fake, every claim you stake, I’ll be watching you

E-mail us if you would like to learn more about our Red Box Carding techniques at will@willcheek.com.  The ABC is definitely watching you.

Original author: William T. Cheek III

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AAIAC

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